Sarah serves as the Director of Partnership Activations at OpTic Gaming, where she oversees all post-sale activities, partner relationships, and communications. Before joining OpTic in 2021, Sarah launched her career in gaming and esports as the founder of the Women in Gaming organization at the University of Texas. With extensive experience in the gaming industry, she has held key roles in communications and client management at renowned companies such as Rooster Teeth, SXSW, Gen G Esports, and the Houston Outlaws.

Recognized as one of the Top Women in Gaming by Cynopsis Media, Sarah was also featured in Front Office Sports’ Rising 25 list.

In addition to her work at OpTic, Sarah is the founder and CEO of Schnugget, an agency focused on advancing “Gaming for Good” initiatives that help students leverage their passion for gaming to achieve higher education and career success. Through her strategic partnerships with Stay Plugged In and Brightspeed, Sarah has driven the creation of STEM and esports labs in high schools nationwide, providing students with valuable scholarships and direct access to college and career pathways through gaming.